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2330 Preston Rd #100, Frisco, TX 75034

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Rolex-Watches

Elevate Your Style with Timeless Watches from Frisco Gold & Silver Exchange

Step into the world of luxurious timepieces at Frisco Gold & Silver Exchange, where sophistication meets style. Explore our exquisite collection of high-quality watches that blend precision engineering with timeless elegance, curated to elevate your look and make a statement of refinement.



Luxury Watches


At Frisco Gold & Silver Exchange, we offer a handpicked selection of luxury watches from prestigious brands known for their exceptional craftsmanship and attention to detail. Whether you’re a connoisseur of classic designs, a fan of modern innovations, or seeking a timepiece that seamlessly combines both, our collection has something to suit every taste and occasion.

Breitling Watches
Richard Hopkins
Richard Hopkins
June 6, 2024
How could I not??
Richard Boschsuero
Richard Boschsuero
May 31, 2024
I had the pleasure of meeting Richard, a jeweler and precious metals expert with over 30 years experience. I came into the store today with questions about my first silver purchase and he took the time to walk me thru his collection. I will absolutely be back and look forward to my next purchase. P.S. his Rolex selection is top tier.
KnightsHk47
KnightsHk47
May 29, 2024
Great place..owner is super honest and fair. Not something you can say about everyone these days. My trusted go to place.
Ben Casey
Ben Casey
May 13, 2024
Great purchase price for my old ring. I called several exchanges. They were head and shoulders above the rest. Friendly, good customer service, and honest. Highly recommended!
John Reedy
John Reedy
April 19, 2024
The team here was so helpful in servicing my watch with timeliness and quality
Jacob B
Jacob B
April 16, 2024
Came in to check value on a gold piece. Was very honest and took the time to explain process and value. While I did not sell at this moment he still took the time to clean it for me. Very impressed with the customer service received and would recommend them to anyone!
Matt Cleland
Matt Cleland
January 20, 2024
Honesty is always a big thing when you go to sell something you may have sentimental value in. I can say every one in the place was honest and helpful 5/5 or 10/10. Check this place out!
Gary Schmidt
Gary Schmidt
January 19, 2024
I went in for what would normally be a simple, cut and dry transaction. First, I’d like to say it’s a beautiful showroom and was impeccable. What I really enjoyed though, was that Richard, the manager, was just real friendly , a lot of fun to talk to and a wealth of knowledge. It’s one of those stores that folks like me are driven to become regular customers just because of the comfort level. In short, I would highly recommend Frisco Gold and Silver Exchange to anyone seeking a friendly staff, transparency and a great shopping experience. Gary Schmidt Little Elm
Terry Placker
Terry Placker
January 18, 2024
I have had the best experience here. Ask for Richard Hopkins I work closely with Alex, Richard and Donna. The entire staff is absolutely amazing. I had an outstanding experience at Frisco Gold and Silver Exchange, thanks to the incredible customer service provided by Richard and Alex. Their expertise and dedication truly set this company apart. Highly recommend! ⭐️⭐️⭐️⭐️⭐️ I was able to get my wife her dream Rolex as well as my best friend got his new watch here as well. Rather you are selling, buying or just need your jewelry cleaned or repaired I’m telling you that this is 100% the place to go to all of Plano, Frisco in the surrounding areas. We now have the most amazing jewelry store that will take care of us and treat us like family.
Omega Watches





From iconic Swiss-made watches renowned for their precision and heritage to avant-garde designs that push the boundaries of horological artistry, our range encompasses a diverse array of styles, materials, and functions. Each watch is a testament to the artistry and expertise of its makers, ensuring that you not only keep track of time but also make a lasting impression with every glance at your wrist.


Diverse Selection

Whether you’re looking for a sophisticated dress watch for formal events, a robust dive watch for outdoor adventures, or a sleek chronograph for everyday wear, our collection caters to a wide spectrum of preferences. Discover watches with intricate complications, stunning dials, and premium materials that speak volumes about your discerning taste.

TAG Heuer Carrera Watch
Cartier Watches

Personalization and Service

At Frisco Gold & Silver Exchange, we understand that a watch is more than just an accessory—it’s a reflection of your personality and individuality. That’s why we offer personalized service to help you find the perfect timepiece that resonates with your style and preferences. Our knowledgeable staff is dedicated to providing expert guidance and assistance, ensuring that you make a confident and informed choice.

We are not affiliated with Rolex USA.